Marrakech, Morocco, February 17, 2025 – The International Road Federation (IRF Global) held a side event during the 4th Global Ministerial Meeting on Road Safety in Marrakech. The event successfully brought together global thought leaders, policymakers, and industry experts to tackle one of today’s most pressing challenges: reducing traffic-related fatalities and injuries worldwide. The forum served as a high-level platform for discussions on innovative, data-driven strategies to improve road safety initiatives, aligning them with the United Nations Sustainable Development Goals (SDGs), particularly SDG 3 (Good Health and Well-being) and SDG 11 (Sustainable Cities and Communities).
TOWARD SAFER ROADS: A VISION TO REDUCE FATAL AND SEVERE CRASHES BY 50% BY 2040
With an ambitious vision to halve the number of fatal and severe crashes by 2040, the forum underscored the importance of technology-enabled, data-driven solutions in tackling road safety challenges at both national and regional levels. The session explored how predictive analytics, artificial intelligence, and real-time decision-making tools can help mitigate road crashes by enhancing traffic management and enforcement. Discussions examined tailored short-term and long-term solutions, including infrastructure improvements, policy reforms, and public awareness initiatives. The interactive session laid the groundwork for developing actionable, evidence-based road safety strategies tailored to individual country needs, ensuring a comprehensive and scalable approach to reducing road crashes.
IRF GLOBAL’S LEADERSHIP: A CALL TO ACTION FOR GLOBAL COLLABORATION
The event concluded with a call to action for continued international cooperation in advancing innovative and scalable solutions that contribute to safer roads worldwide. Recognizing the critical role of multi-sector engagement, IRF Global emphasized the need for stronger partnerships between governments, the private sector, and civil society to implement sustainable, technology-driven road safety solutions.
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